Setting up your account It’s a common fact that people like to follow people on social media. I hoped that this project could give the public unprecedented access to the passionate and enthusiastic individuals who work in museums and galleries and also break down barriers within these institutions, where all to often social media is still the remit of the marketing department. Strategy [Travolution] The new era of travel marketing. View Trends, Analysis and Statistics. To use Twitter you have to join the website (though it is possible to browse the website without joining) selecting a username which you will be known by on the website. Again, this will depend on who you’re trying to reach, where in the world they are, and what their daily lives look like. “Our Instagram audience is, you know, on average much younger than our Facebook audience, which doesn’t mean that we necessarily think about the content differently because we think about people more in terms of their areas of interest rather than grouping them by age.”. Experienced museum professionals know that the average museum visitor is someone over the age of 65 with a college degree. To. To kick off the campaign, the Art Institute’s social media manager spent a night in the room and documented their entire stay on Instagram. As a result, having a decent presence on various social channels will encourage more people to visit your museum than if you steered clear of social media entirely. Menu. bmgbgm // marketing trends. No one is disputing the power of effective marketing. For years, museums fought against smartphones, encouraging visitors to put away their technology and focus on the images and artifacts in front of them. To increase public awareness of services and events 4. 7, 2011, S. 15-24. auf ansehen Axel Vogelsang, Bettina Minder, Seraina Mohr: Social Media für Museen. Hintergrund erhält Marketing in Museen größere Bedeutung. Demographics favor museum marketers, the report notes. We can not hope for a better financing of museums starting tomorrow, so there is a process of rethinking the museum as a public institution serving the society and being open to the public. Tired of buying from the same ol’ fashion shops? Become a Social Media Hub. Figures had followed a declining trend in the preceding years, before recovering in 2018/19. Welche Ideale verfolgen Museen heute, auf welche Trends springen sie auf – und wie kann eine Perspektive von Museen aussehen? Home Blends & Trends. Das sind die Online Marketing Trends 2020 Informiere Dich jetzt was 2020 im Online Marketing wichtig ist. We focus on museum data analytics, digital marketing tips and audience engagement strategy. Get yourself a mascot, like the Field Museum. Today, Sue has more than 40,000 followers thanks to her sarcastic, entertaining and, most importantly, educational updates. This paper applies marketing concepts to assist museums select the appropriate target audiences and to determine what products to "produce" for these different and diffuse target audiences. She explains: their stunning building. Finding the right time to post on social media is a fine art. The project was only promoted through Twitter, and over a few weeks those signed up to participate mushroomed from a handful to over 300. Jim Richardson is Managing Director of Sumo, a leading arts marketing agency with an international reputation, and the founder of MuseumNext. 3 tips to get your word out for museum expos. Richard Wheaton . Not only does this help pique people’s interest in certain artworks (some they might not even have heard of before), it also has a viral element to it, too. Let’s take a look at how the Palais de Tokyo does this as an example. It helps museum directors and marketers focus their engagement efforts so they can increase awareness, visits and ultimately revenue. CONSULTING. We capture the capital’s complexity and contrasts through the London Collection. Demographics, Political Angst, Tech Innovations Boost Museum Interest. To do this, they’re making themselves more visible in places where younger generations are more likely to see them – Instagram, Facebook, Snapchat, and Twitter. Get real time updates on the Museum Industry with the latest reports, critical insights and stats from official sources. Use these five museum marketing tips to promote your museum and fill your halls with curious and eager visitors. 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